Connect
Kết nối
User insight comes before the idea.
About
Soin is French for care.
Every brand has something to say; every audience has something it wants to hear — and one wrong nuance breaks the conversation.
Pronunciation
Soin /swɛ̃/ — said like “swan”
Media, with care.
The S in Soin is a path joining two sides: the red of creative passion and the grey of data and discipline. We stand in the middle, careful with every detail, so that connection becomes growth.
Soin Media began in 2010 as Tương Tác Xã Hội (“Social Interaction”), founded on the belief that a society that interacts and moves is a society that grows. The new name keeps that belief and adds a promise: to interact with care.
Our journey
2010
Founded as Tương Tác Xã Hội, a digital agency in Vietnam.
The years after
Growing with Vietnamese brands on Facebook and YouTube, then TikTok, Zalo and Shopee.
Today
Soin Media — a marketing agency serving clients in Vietnam, Singapore and Malaysia.
Four values behind the promise “Connect to Grow”
Real
Thực chất
Transparent numbers, straight talk.
Sharp
Nhạy bén
Test fast, measure, then scale.
Together
Đồng hành
One point of contact, same-day replies.
Foundation: local Vietnamese insight + measurement by business results.
Our philosophy of interaction
Interaction is what Soin Media creates. Care is how we create it.
01
People with people
User insight and content that gets people talking to each other.
02
People with nature
Sustainable campaigns, CSR, and how we run our own company.
03
Company with society
Long-term, transparent partnerships with clients, partners and communities.
Every ad dollar comes with a report — and a reason.
Tell us your goal. You will hear back the same working day.